Privacy Policy
Privacy Policy
Last modified: August 17th, 2024
Personality Journals Inc. (“we,” “us,” or “our”) operates https://www.personalityjournals.com (the “Site”). This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Site and the choices you have associated with that data.
Information Collection
We collect various types of information for different purposes to provide and improve our service to you, including data provided by you during the personality test, such as your name and email address, and non-personal, anonymized data collected through ad tracking technologies. This data is essential for delivering personalized content and product recommendations. Automatically collected data related to your interactions with our Site, such as your IP address, browser type, device information, and access times. This helps us improve our services and user experience.
Use of Data
We use the collected data to:
- Personalize product recommendations based on the results of the personality test and tailor content to you, enhancing the relevance and usefulness of our products and services.
- Process orders, fulfill shipments, and communicate with you.
- Analyze and improve our services and marketing efforts using ad tracking technologies. This includes information such as email opens, digital ad impressions, sales conversions, website visits, and other activities linked to our website.
- We may use aggregated and anonymized data to conduct internal research and analysis, helping us improve our understanding of personality types and develop new products, services and features for our Site.
Storage of Personality Test Results
The results of your personality test are securely stored in our private database so you can access them again in the future without needing to retake the test. Your results are not shared with any third parties or third-party software.
Data Sharing
We may share only the necessary data voluntarily given by you with third-party service providers to help facilitate payment processing, shipping, and other industry-standard services. We only collect and process the minimum amount of data necessary for our purposes. We don’t sell your data to anyone. As a global service, your data may be transferred to and processed in countries outside of your own. We take appropriate steps to ensure that your data remains protected in accordance with this Privacy Policy, regardless of where it is processed.
Pixel Tracking and Cookies
We use various user and ad tracking technologies, including but not limited to Google Analytics and Meta Pixel, to collect data about user behavior on our site so can improve the user experience of our products, services and website. These technologies help us understand how you interact with our Site and deliver highly relevant ads to you through different platforms, unless you choose to opt-out. You can manage your cookie preferences through your browser settings.
Data Security
We take the security of your personal data seriously and employ industry-standard security measures across our website, including encrypting the results of your test during transmission and storage. The results of your personality test are stored securely in our private database for future access and are not shared with any third parties. We ensure the confidentiality and integrity of collected data through appropriate technical and organizational measures.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. The results of the personality test are stored so that you can revisit them without needing to retake the test. As a global service, your data may be transferred to and processed in countries outside of your own.
User Rights
You have the right to access, correct, or delete your personal data, including your results of the personality test. You may also opt out of tracking and marketing communications at any time by contacting us at support@personalityjournals.com
Changes to This Privacy Policy
We reserve the right to update this privacy policy at any time. Changes will be effective immediately upon posting. It is your responsibility to review and stay informed about our privacy practices, which will be posted here. By using our website, you acknowledge that you have read, understood, and consented to our privacy policy, including but not limited to, the cookie and pixel tracking technologies.
Contact Us
If you have any questions about our Privacy Policy, or wish to view, amend or delete any of your data we collect, please contact us at support@personalityjournals.com
